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Windsor cricket club bowled over by sponsorship deal

Windsor Cricket Club (WCC) has announced a new sponsorship deal with CFL, Heathrow’s only on-site express courier.

The two-year deal is worth £12,000, and CFL will become official sponsor of the club’s match day live streaming service and digital scoreboard for the 2024 and 2025 seasons.

Most importantly, the sponsorship deal will boost support for local children to access and play the game. By supplementing coaching fees and kit costs, CFL hopes to widen the game’s appeal in the local area.

Alex Hill, Honorary Secretary at WCC, said; “This deal is fantastic for the club. We can see how this will make access much easier for local children, especially those struggling financially, to join us, learn and enjoy the game. The cost of living as well as cuts to school cricket programs have really been visible, and we look forward to giving the game a fighting chance.

“The new live-streaming service will allow us to reach a much wider audience.

“I must say a huge thank you to CFL, who have been so supportive and who embody the very best in community-first businesses.”

CFL’s sponsorship will also contribute to the renovation of changing rooms for colts and women, which the club hopes will attract more girls to play cricket; in addition, the funds will pay for places on the cricket camps hosted by the club during school holidays.

WCC was formed in 1995 as a merger between great rivals Windsor Victoria and Windsor & Eton Cricket Clubs, which date from 1889, making it one of the newest clubs, but one with a rich history. It is run wholly by volunteers for the benefit of the community, and has maintained very close ties with local schools for many generations.

The club plays home games at Home Park in Windsor, courtesy of the Crown Estate, with Windsor Castle in the background. It is considered to be one of the most scenic cricket grounds in the country.

Matthew Ware, CEO at CFL, added: “We are very much part of the local community, and feel a real responsibility to local sports clubs in particular, as they provide wonderful opportunities for young people to participate. But some find it difficult to manage, so a key part of this deal is to support those young people.”

The live streaming service, provided by FrogBox, will allow games to be broadcast free on YouTube. FrogBox is the dominant platform for live streaming cricket games; it comes with everything necessary to support live filming, including remotely manoeuvrable cameras.

Alex Hill added: “The club runs three teams in the Thames Valley League. We also run programs for children from five years old, several ‘Colts’ age groups from under 11’s up to under 15’s; there is a place at WCC for all ages and abilities.

“We famously have a vibrant social side to the club with events throughout the year. In the past we have toured Australia, the Netherlands, Ireland and throughout the UK as well as taking part in cricket festivals, and we are a popular destination for touring sides, thanks to our magnificent location.”

WCC teams play in the Thames Valley League, Berkshire and Surrey leagues. The club runs All Stars & Dynamos children’s coaching courses from age five to ten, at which over 100 children attended last year.

The club regularly hosts the MCC and international touring club teams.